Dinner Suit? Check. Bow Tie? Check. Minty Tic Tacs? Check.

It was a night when the good and the great of the digital marketing world gathered to celebrate and recognise the fruits of their labour over the past 12 months. A night to let their hair down, to raise a few glasses and to murder a few classics on karaoke. This was the Performance Marketing Awards 2012.

And we were there,  hob-nobbing with some seriously famous brands like Sky, Virgin Atlantic, B&Q, Argos and Nectar. All of whom were up for one award or another and represented amongst the 700-strong guests.

Hosted at the swanky Grosvenor House Hotel in Park Lane, London, the night got off to a great start with a champagne reception – has there ever been a bad night that started with a champagne reception? I can’t remember one. In fact I can’t remember any!

That was quickly followed by a delicious three-course dinner, complimented by some fine, expensive (£39 a bottle) wine. Lovely jubbly.

Then came the main event, hosted by posh-boy comedian Miles Jupp – better known as Archie the Inventor from Balamory to those of you that have any kids under 10. His repertoire ranged from poking fun at the working class to taking the mickey out of the working class. Not so much a one-trick pony, more a one-trick thoroughbred. Actually, he was quite funny.

And before we knew it the awards were getting dished out left right and centre.

Soon it was the Best Casino & Gaming Advertiser Award. That was us. Thankfully there were no drumrolls or pregnant pauses as the presenter announced; “The winner is… Dublinbet.com!”

We all did a double-take before it quickly sunk in. We’d won. We’d beaten off competition from Paddy Power and partners Commission Junction to win an industry leading award. Our small in-house marketing team had competed with the big boys and won.

Up we trotted to the stage for our moment in the limelight with the grinning Archie… sorry, Mr Jupp.

After that we were whisked away for some photos and quotes. We half expected a GMTV-reporter to be stood outside for a live interview.

The rest of the night is a bit of a blur and the Wednesday morning hangover has dulled the senses but one look at our shiny new award, which will take pride of place in our Dublin office, doesn’t half perk us up.

We’ve already got our eye on next year’s prize.